Former Nintendo of America president begins a new chapter following his 2025 retirement
Retiring at the end of 2025, Doug Bowser, President and COO of Nintendo of America, has joined the board of directors at toy manufacturer Hasbro.
Hasbro confirmed Bowser’s appointment in an official announcement, with Rich Stoddart, Chair of Hasbro’s Board of Directors, stating:
Meanwhile, Bowser’s successor at Nintendo of America, Devon Pritchard, made her first public appearance at the New York Game Awards, delivering a prerecorded message praising the event during its 15th annual ceremony.
With Bowser now working behind the scenes at Hasbro, it’s likely we won’t be seeing much of him publicly in the months—or years—ahead.
We wish you a happy retirement and all the best in your new role at Hasbro, Bowser!
About the Author
Scott (Scotty) Greenhalgh is the founder and owner of Input Lag, an independent Nintendo-focused publication. Scotty brings a player-first perspective informed by years of hands-on experience with Nintendo games to his reviews, rankings, and editorial coverage. His writing focuses on how games feel to play, their long-term value, and the impact Nintendo’s creative and business decisions have on players.
Outside of Input Lag, he also creates Pokémon-focused content online under the name Gr3atScotty.
